ALC211K - Advanced Digital Portfolio

Content and Resolution Tips

Write for scanability - short paragraphs, lists, use headings and subheadings when appropriate
Information should be clear, succinct, and useful
Copy should have personality, but humor should be used with caution – tone of voice and context can be misread on the Web
Proofread and spell check

There should be content on EVERY page of your site
Apply hierarchy to the information – headers should use largest type, then subheads, then body copy
Split large bodies of information into separate pages or use anchor tags to break up the information to make it more accessible
Your site is not an island, make careful decisions about links that take your viewer out of your site
Use colors with high contrast to separate text (foreground) and background; keep backgrounds simple
Reversed text (white text or light text on a dark background) slows readability
Smaller text is more readable in san serif typefaces (not enough pixels to resolve fine details of serif typefaces on the Web)