ALC211K - Advanced Digital Portfolio
Content and Resolution Tips
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Writing
- Write for scanability - short paragraphs, lists, use headings and subheadings when appropriate
- Information should be clear, succinct, and useful
- Copy should have personality, but humor should be used with caution – tone of voice and context can be misread on the Web
- Proofread and spell check
Treatment of Text
- There should be content on EVERY page of your site
- Apply hierarchy to the information – headers should use largest type, then subheads, then body copy
- Split large bodies of information into separate pages or use anchor tags to break up the information to make it more accessible
- Your site is not an island, make careful decisions about links that take your viewer out of your site
- Use colors with high contrast to separate text (foreground) and background; keep backgrounds simple
- Reversed text (white text or light text on a dark background) slows readability
- Smaller text is more readable in san serif typefaces (not enough pixels to resolve fine details of serif typefaces on the Web)
Resolution (dots or pixels per inch)
- Screen/web resolution – 72 dpi
- Print resolution – 300 dpi (recommended)
- JPEG - Preferred graphic format for continuous tone images such as photographs
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